PR Done Right – Infographic

Understanding the positive and negative effects of PR campaigns is integral to your success – both as a PR professional and as a Masters in Public Relations candidate. The only way to truly learn what works, what doesn’t, and what can cause outright disaster is to study your predecessors. From CVS’s removal of tobacco from the shelves to President Obama’s appearance on “Between Two Ferns,” what campaigns have succeeded, and what campaigns made things worse?



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